Case Stadu

STRADU is an apparel brand aimed at adult gamers, with a proposition that breaks away from the stereotypes of traditional geek culture.

Since joining the project, I have taken on the responsibility of redesigning the brand’s visual and strategic language, bringing consistency, originality, and purpose to every touchpoint. My work began with a complete overhaul of the product portfolio: I discarded all previous designs and started to take part directly (or indirectly) in every new creation.

Since then, I have been responsible for the curation and design of the pieces, as well as developing several illustrations for prints, packaging, tags, and cards. I was also responsible for building the identity that runs through the brand, from typography choices to the language used across communication materials, campaigns, and the website.

Although the logo already existed, I led the strategic application of the visual identity, translating its principles into solid branding, photography, and tone of voice guidelines.

Project Deliverables

Curation and full redesign of the product line
Creative direction for campaigns and visual materials
Development of the brand’s e-commerce
Original illustrations for prints and communication

Brand verbal and visual language guides
Development of packaging and printed materials
Strategic branding direction

"STRADU is a constantly evolving project, where I act not only as a designer, but as a creative consultant and the person responsible for the brand’s visual and expressive journey."